Turn website visitors and past customers into repeat business through structured, professional, and results-driven email communication — your highest-ROI marketing channel.
Why Email Marketing?
Your Owned Channel
Paid ads stop when you stop paying. Social reach fluctuates. Email builds long-term audience value that you own and control.
The Engine Behind Your Marketing
Email supports your Website, SEO, Social Media, and Google Ads - ensuring traffic doesn't disappear after one visit. For SMEs, this means lower acquisition costs, increased repeat business, stronger brand authority, and predictable engagement.
Highest ROI Channel
Consistently outperforms paid and social platforms in long-term value
Lower Acquisition Costs
Repeat business from existing audience
Brand Authority
Consistent, professional communication builds trust
What's Included: Full Service Overview
Every package is professionally managed, strategically planned, and focused on measurable growth.
Strategy & Campaign Planning
Clear Objectives
Campaigns built around sales, leads, repeat bookings, or event sign-ups - every send has a purpose.
Audience Segmentation
Defined segmentation strategy ensures the right message reaches the right subscriber.
Monthly Content Themes
Campaign frequency and content themes aligned to your business goals each month.
Platform Setup & Campaign Creation
Technical Configuration (One-Off)
- Managed email platform configuration
- Branded template setup
- Website sign-up form integration
- Domain authentication (SPF/DKIM)
- Welcome automation setup
Monthly Campaign Creation
- Strategic subject line writing
- Professionally written copy
- Clear calls to action
- Mobile-optimised branded design
- Image formatting & tracking configuration
Automation & Nurturing
Keep your audience engaged at every stage of the customer journey — automatically.
Welcome Sequences
Greet new subscribers with a strong first impression.
Lead Nurturing Flows
Guide prospects from interest to conversion.
Re-Engagement Campaigns
Win back inactive subscribers before they're lost.
Event & Follow-Up Sequences
Reminder and follow-up chains for events and enquiries.
List Management, Deliverability & Reporting
List Management & Segmentation
- Subscriber cleaning and inactive removal
- Behaviour or interest-based segmentation
- Unsubscribe compliance management
- List hygiene best practices
Deliverability Optimisation
- Optimal send-time testing
- Spam score checks
- Subject line testing (where applicable)
- Ongoing deliverability monitoring
Monthly Reporting
- Open rate analysis
- Click-through rate tracking
- Subscriber growth reporting
- Engagement trends
- Strategic recommendations
Pricing Packages
Starter
ZMW 2,500 / month
- Up to 2 campaigns/month
- Template design
- Basic segmentation
- Monthly reporting
- Up to 2,000 contacts
Growth
ZMW 4,000 / month
- Up to 4 campaigns/month
- Welcome automation
- Advanced segmentation
- Subject line testing
- Up to 5,000 contacts
Premium
ZMW 6,500 / month
- Up to 6 campaigns/month
- Multi-step automation sequences
- Behaviour-based segmentation
- Monthly strategy call
- Up to 10,000 contacts
Optional One-Off Setup
ZMW 2,000 – 3,500
A one-time investment to get your email infrastructure built right from day one.
Setup Includes
- Platform configuration
- Domain authentication (SPF/DKIM) setup
- Branded template creation
- Website form integration
- Welcome automation setup
Ready to Build Your Owned Marketing Channel?
Paid ads stop when you stop paying. Social reach fluctuates. Email builds long-term audience value.
Contact Jacana Websites & Marketing to get started with a package that fits your business goals.
Email Marketing Services